Poonawalla Fincorp, in collaboration with IndusInd Bank, has launched the eLITE RuPay Platinum Credit Card. This new offering is designed to enhance the banking experience by providing a host of benefits and rewards tailored to meet the evolving preferences of customers. Abhay Bhutada, Managing Director of Poonawalla Fincorp, shares his insights on how this card marks a significant step in their journey to offer tailored financial solutions.
A Milestone in Financial Solutions
The introduction of the eLITE RuPay Platinum Credit Card underscores Poonawalla Fincorp’s commitment to innovation and customer-centric solutions. This co-branded card is poised to redefine how customers engage with their financial products, offering an array of benefits that cater to diverse needs and preferences.
Key Features of the eLITE RuPay Platinum Card
The IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card comes packed with features that are hard to ignore. Here’s a detailed look at what cardholders can expect:
No Joining or Annual Fees
One of the most attractive features is the absence of joining and annual fees. This makes the card accessible and affordable, ensuring that customers can enjoy the benefits without worrying about additional costs.
Reward Points on Every Transaction
Cardholders can earn rewards on every ₹100 spent, except on fuel. This includes everyday purchases, making it easier for users to accumulate points quickly.
Rewards on UPI Transactions
In a move that aligns with the growing popularity of digital payments, the card offers rewards on UPI transactions. This is particularly beneficial for those who frequently use the Scan & Pay feature for their transactions.
Enhanced Rewards for E-commerce
For e-commerce enthusiasts, the card offers 2.5 times reward points on e-commerce transactions, excluding fuel, travel, and low interchange MCC. This makes online shopping even more rewarding.
High-Value Reward Points
The reward points accumulated can be converted into cash credit, with a higher value of ₹0.40 for each reward point. This feature enhances the value proposition for cardholders, making their spending more fruitful.
Movie Ticket Offers
Entertainment is also covered with the Buy One Get One free movie ticket offer through BookMyShow, up to a maximum of ₹200, once a month. This is perfect for movie buffs who love catching the latest releases.
Fuel Surcharge Waiver
Cardholders can enjoy a 1% fuel surcharge waiver, adding to the list of savings and making travel more economical.
Milestone Rewards
Additionally, achieving certain spending milestones can earn cardholders 3000 reward points. This feature encourages users to use their cards more frequently to maximize their benefits.
Abhay Bhutada’s Vision
Abhay Bhutada, Poonawalla Fincorp’s Managing Director, expressed his enthusiasm about the new card. He stated, “We are excited to launch the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card, which reflects our commitment to enabling the dreams of our customers. By offering this card, we aim to enhance engagement with our existing customers digitally while also extending our reach to new customers.”
About Poonawalla Fincorp Limited
Poonawalla Fincorp Limited, part of the Cyrus Poonawalla Group, is a non-deposit-taking systemically important non-banking finance company (ND-SI-NBFC) registered with the Reserve Bank of India (RBI). The company has a legacy of nearly three decades and is listed on both the BSE Limited (BSE) and the National Stock Exchange of India Limited (NSE).
The company’s identity revolves around five key pillars: Passion, Principles, Purpose, People, and Possibilities. With a widespread presence across 19 states and a standalone AUM of ₹25,003 crore as of March 31, 2024, Poonawalla Fincorp employs around 2300 people. Their diverse offerings include pre-owned car finance, personal loans, loans to professionals, business loans, loans against property, supply chain finance, machinery loans, medical equipment loans, and consumer loans.
A Card That Redefines Banking Experience
Launching the IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card is a
testament to Poonawalla Fincorp’s and Abhay Bhutada’s dedication to enhancing the customer experience. By integrating valuable features like no fees, generous reward points, and exclusive offers, this card sets a new benchmark in the financial sector.
For customers, this card is not just a payment tool but a gateway to a range of benefits and rewards. It’s designed to make everyday transactions more rewarding, provide savings on entertainment and fuel, and offer high-value reward points that can be easily redeemed.
Conclusion
The IndusInd Bank Poonawalla Fincorp eLITE RuPay Platinum Credit Card is more than just a financial product; it’s a commitment to providing tailored financial solutions that enhance the lifestyle of its users. With its plethora of features and benefits, this card is set to become a favorite among customers looking for value and rewards in their everyday transactions.
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